INSIGHTS

Social media schedulers and planning tools have been a life saver when it comes to planning posts, automatic reposting and most importantly saving the time it takes to log in and doing it every day.

To stand out from all the white noise on social media, content must now be more engaging and interesting than ever before. With the recent Twitter changes banning bulk tweets and same posts across duplicate accounts, is scheduling now becoming a thing of the past?

With the looming deadline for the General Data Protection Regulations (GDPR) now only a couple of months away (25th May 2018), businesses are frantically trying to get their heads around the new legislation. There has been a lot of scaremongering and so many news articles, seminars, presentations and workshops about the new regulations with worrying statistics and consequential fines. It is important to remember that being GDPR compliant can bring so many benefits, not only for your clients and potential clients but also for your business.

Professional services firms such as lawyers, accountants, and surveyors are increasingly seeing the value in having a strong social media presence to raise their profile, attract new work and talented new recruits. Against that, they are often too busy with their day job to be able to dedicate the time to an effective social media campaign needs. One option is to engage an external company to manage social media – something that those in the professional services industry rightly regard as very risky.  

We’ve all done it! Endured the long process of getting a new flashy website and then had the pain of not being able to update it properly as the content management system is not fully accessible or is too difficult or daunting to use. You don’t want to be “that “person who broke the firm’s website.

We all know how time-consuming marketing and keeping your social media up to date can be. Taking any time away from the day job is never stress free. Against that, it’s important to remember that marketing and social media is now an integral part of any professional services business.

New Year for many involves resolutions, change and a fresh start. So now is the ideal time for Professional Services Firms to review and evaluate their marketing priorities, making sure that they are on top of the latest trends and developments.

We’ve set out some key marketing and digital marketing trends for your firm to focus on in 2018.

Having a website that stands out is important in today’s digital world. Being mobile friendly, fully responsive, easy to navigate and well-designed are givens.

The professional services sector has seen a huge shift in the way it markets itself with social media starting to play a key role. As with any marketing activity, strategy is essential - setting and identifying objectives and metrics. We have all seen examples of the wrong use of content, inappropriate tone and inconsistency on a firm’s social media platforms.

With many competing pressures such as time, resource, budget and competition in the professional services sector, many firms are missing marketing opportunities and in particular, the value of collaboration.

It can be a struggle to stand out from the crowd in the ever-growing and competitive professional services sector. 

How can you make your firm stand out from the competition? Finding a strong differentiator can create competitive advantage but it is not easy to do, especially when there are so many firms offering the same or similar services. Many firms come up with a differentiator but it doesn’t actually differentiate them at all.